The “Bezeq in Minecraft” campaign initiated by PR firm Dani Levy Communications and carried out by advertising agency Adler Chomsky won the gold medal in the “Digital and Social” category of the Granot advertising excellence competition, considered the top advertising ceremony in Israel.
As part of the marketing move initiated by Shiran Botbol, head of the Consumer Brands Division of Dani Levy Communications, the YouTuber group ‘The Parliamentum’ was hired to film an entire secret episode of the cult series ‘Main Jackpot’ within Minecraft.
After filming the episode, the ‘filming set’ became a temporary Bezeq visitor center in Minecraft.
The move was particularly successful and resonant, generating millions of organic views in Bezeq’s digital assets in its first weekend.
Dani Levy Communications wishes to thank the head of Bezeq’s marketing department for their faith and the opportunity to create such a creative campaign.