Dani Levy, founder of Dani Levy Communications, is very sought after as an interviewee, but rarely speaks. Now, just before the launch of the video-generating artificial intelligence tool Sora and before the start of the Granot advertising competition, which he won last year in the PR category, he has granted a rare interview to Miran Pachman on the podcast Ear Catcher (of Creative First), the most influential platform for advertising and marketing in Israel. He spoke about the importance of companies being essentially good and not just for headlines and the dangers lurking around the corner for the advertising industry (as opposed to the PR industry) once SORA becomes available, drastically changing its face and personnel from start to finish. You can listen to the full interview on Walla News.